Wanna know the secret to building rock solid webmaster relationships? Easy, just talk to them!
With so many different top quality webmaster boards around today, there are no longer any reasons why you or your company should suffer from bad lines of communication. Just think about it for a second. If your webmasters are smart, business minded folk, as most of them are, then they obviously spend at least one hour a day on a webmaster chat board somewhere out there in cyberspace. The good thing is, the majority of us webmasters spend our time on the bigger ones like Ynotmasters, GoFuckyourself or PornoJunkies to name but a few.
Your presence on these boards is, in the long term, a very simple, yet extremely important daily communication strategy. No honors degrees needed here, just good old-fashioned common sense. And I know what you're going to say "I've tried that, but when I talk about my sites or programs I get accused of spamming". This is a popular problem encountered by zillions of adult webmasters, mostly newbies though, all over the adult net every day.
You have to look at it this way: Just think of the amount of different cash programs or sites people are offering at any one time, if everyone was trying to push their sites all of the time, no real communication, and therefore no real business could ever take place, you have to patient. Even if your site or program has the capacity to blow away the competition, it doesn't work like that. Webmaster chat boards exist for two main reasons; to chill out and just have a bit of fun with other people in the same line of business and as a place where we can ask questions and get information on stuff we need for our sites etc.
You will find that in a couple of days, when you start to get to know the other people who hang out regularly on the board, that advice, news or business proposals start coming from those people. Whether that be them helping you or vice versa, you'll start chatting privately with them everyday on ICQ or whatever chat system you use. And you'll find that because of your presence on the board in terms of comments or queries you made, that people respond offering help or proposing services. After that it's up to you as to what's interesting or not for you or your company.
And don't forget that Spam Boards exist too on almost every site, that's where you can stick that Fat SPAM banner for everyone to see. I guess at the end of the day you could say that chat boards are about building relationships, whether that be for business or pleasure. Just remember when you get in there to be cool, say hi and just go with the flow, the rest will come naturally!