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Search Engine Submission Resources

by David Wolf of Adult Webmaster Consultants

Following is a list of what we at the AWC consider to be the most important search engines currently on the Internet.  These are the same engines that we use to market our own Websites - subscribing to a combination of the following engines offers virtually complete coverage of the Web audience for search results. Additionally, each engine offers potential benefits and drawbacks depending upon the type of business you are running and the type of audience that you are attempting to target. We've constructed the following overview in order to outline the attributes of each engine and also in order to familiarize our visitors with the resources that AWC uses so that they can utilize these fantastic rersources on their own.

About
AllTheWeb
Altavista
Open Directory
DogPile
Excite
FindWhat
Go
Google
HotBot
Inktomi
AskJeeves
LookSmart
Lycos
Overture
Search AOL
Search MSN
Sprinks
WebCrawler
Yahoo!

>> About Search Engine Submission <<
About

Address:  http://www.about.com
Price:  Pay per click through Sprinks (see Sprinks below)
Response Time:  3 business days
Overview:
  About is a "Human Internet" where real people help you to find information you want from the Web.  Each site in About's network is run by a professional Guide who is carefully screened and trained. An environment is built around each specific topic to include the best new content, most relevant links, How-To's, Forums, and the answers to just about any relevant question. The About network is composed of hundreds of Guide sites organized into twenty three channels. The sites cover more than 50,000 subjects.
Unique Visitors Monthly:  36,574,000 1

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>> All The Web Search Engine Submission <<

AllTheWeb

Address:  http://www.alltheweb.com
Price:  Annual Membership: $18, Annual Cost Per Url: $12 (Under 500 pages)
Response Time:  48 hours
Overview:   AllTheWeb is a part of FastSearch.com, an "international company with global ambitions." With strategic partners and clients like eBay, IBM, Lycos, and Reuters, they make sure to deliver the best products and continuously stay ahead of competitors. AllTheWeb refreshes content every 48 hours and guarantees inclusion. Fast Search plans to become the market leader in search and information-filtering technology by using its FAST search engine: "the industry's most effective search and real-time filter technology."
Unique Visitors Monthly:  111,464,000 1

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>> AltaVista Search Engine Submission <<

Altavista

Address:  http://www.altavista.com
Price:  Free up to 500 pages
Response Time:  Updates:1 week, Suggestions: 4-6 weeks
Overview:  AltaVista, pioneered as the first full-text search service in the world, is a global leader in search technology. AltaVista's patents have positioned the firm as a leading search engine amongst Web users and the premier provider of powerful search software to intranet, enterprise and e-commerce clients internationally. Their Internet search provides integrated results, offering users instant access to highly relevant information including Web pages, multimedia files, up-to-the minute news, products and services, and a free language translation service through Babel Fish.
Page Views Monthly:  
1,381,181,000 2

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>> Open Directory Project Submission <<

Open Directory

Address:  http://dmoz.org
Price:  Free
Response Time:  Variable
Overview:  Dmoz is affiliated with the Open Directory Project, the largest, most comprehensive human-edited directory of the Web. The ODP is constructed and maintained by a vast, global community of volunteer editors. As automated search engines find it difficult to scale to the fast pace prompted by the growth of the Internet, the Open Directory provides the volunteer manpower needed for the human-powered Internet to organize itself. The Open Directory powers core directory services for the Web's largest and most popular search engines and portals including Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others.
Page Views Monthly:  
84,522,000  2

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>> Dogpile Search Engine Submission <<

Dogpile

Address:  http://www.dogpile.com/index.gsp
Price:  N/A: Collection of other search engine's results
Response Time:  N/A
Overview: 
 Dogpile is a powerful, Internet meta-search engine that assists people in finding the results they are searchiing for fast. Dogpile doesn't search just one search engine. It combs many top search engines, such as AltaVista, Ask Jeeves, Looksmart and About, at the same time to give its users quick and reliable results. Dogpile
balances paid and non-paid search listings to deliver comprehensive results and to maximize the revenue share you earn. If you prefer a balance towards paid or non-paid results, they can adjust their algorithms to meet your needs.
Unique Visitors Monthly:  --

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>> Excite Powered By Overture <<

Excite

Address:  http://www.excite.com
Price:  Uses Overture, FAST, About, Ask Jeeves, Inktomi
Response Time:  2-5 business days depending upon plan chosen
Overview:  Excite is an affiliate of Overture (see Overture below). Excite is a destination site offering world-class content and functionality from over 75 leading sources. The engine has over one million monthly unique users and is the leading personalization portal on the Internet. Excite now searches a large number of engines to return results of the highest sponsor value.
Unique Visitors Monthly:  17,535,000 1

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>> FindWhat Search Engine Submission

FindWhat

Address:  http://www.findwhat.com
Price:  Pay per click, minimum $25 non-refundable deposit
Response Time:  Variable
Overview:  
FindWhat.com was conceived as a new search engine for offering better solutions. Rather than position the company as another "everything and the kitchen sink" web portal, bogged down by excessive and irrelevant features, FindWhat.com is a lean search engine. No clutter, no redundant information, no wasted space. Fast, relevant searches with the top results pointing to the most active companies and Web sites regarding any given topic. FindWhat.com uses a proprietary Pay For Placement™ technology in which search results are sold to a highest bidder. Advertisers are only charged for actual clicks towards their sites.
Unique Visitors Monthly:
  --

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>> Go Powered By Overture <<

Go

Address:  http://infoseek.go.com
Price:  Pay per click listings from Overture (see Overture below)
Response Time:  2-5 business days depending upon plan chosen
Overview:  See Overture - Go bought Infoseek, went bankrupt, and sold to the Walt Disney Internet Group (WDIG).  Go advertises that it uses no banner ads and implements fast page loads. All Go results come from Overture.
Unique Visitors Monthly:  23,477,000 1

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>> Google Search Engine Submission <<

Google

Address:  http://www.google.com
Price:  Free, option to purchase advertiser sponsored links
Response Time: 1 month
Overview:  Google is a fully automated search engine that employs robots known as 'spiders' to crawl through the Web on a monthly basis and find sites for inclusion in the Google index. The best way to ensure a high listing on Google is for your page to be linked from many pages on other sites. Google's robots hop from page to page on the Web through hyperlinks. The more sites that link to you, the more likely it is that the spiders will find you quickly. Google includes unique text-based ads displayed for search results. Their image-free pages have yielded clickthrough rates five times higher than industry standard.
Due to its explosive growth, Google is the most important search engine to target with search engine optimization techniques. Google provides backup results to Yahoo!, as well as advertiser boxes on a number of its partner OEM Websites.
Unique Visitors Monthly:  34,246,000 1

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>> Hotbot Search Engine Submission <<

HotBot

Address:  http://hotbot.lycos.com
Price:  Uses Lycos, Overture
Response Time:  48 hours
Overview:  Hotbot is affiliated with Lycos and offers guaranteed inclusion in the Lycos web index within 48 hours of submission. This combined network advertising reaches millions of users monthly. Recent changes become available to millions of Lycos users within 48 hours. Lycos also offers automatic notification that your site has been submitted and indexed. You'll have full online access to submission reports so that you can see exactly what has been added to the index and when. Additionally, you'll gain access to Search Services Central for full online account access to review billing, make changes, and request support.
Unique Visitors Monthly:
  40,320,000 1 (& Terra/Lycos)

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>> Inktomi Search Engine Submission <<

Inktomi

Address:  http://www.inktomi.com
Price:  First url: $39 per year, Each thereafter: $25 per year
Response Time:  48 hours
Overview:  Make your content findable on the most heavily used search engine on the Web via Inktomi Web Search partners. Inktomi uses advanced relevance algorithms to serve the most relevant content to users and to direct highly targeted visitors towards your content. This ensures that you receive only the highest quality visitors. Inktomi provides 48-hour refreshes to keep your content up to date in its index, and also allows you to specify which pages are included in the index and when they become available. The most important of Inktomi's OEM partners include AOL/Time Warner and MSN.
Unique Visitors Monthly:  --

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>> Ask Jeeves Search Engine Submission <<

Ask Jeeves

Address:  http://www.ask.com
Price:  First url: $30 per 15 months, Each thereafter: $18 per 15 months
Response Time:  One week
Overview:  Ask Jeeves guarantees inclusion in a database that powers search results viewed by millions of Web users each month. The biggest complaint with typical search engine submission is that the Webmaster has no control over how quickly Web pages are included or how often content is refreshed. 
Ask Jeeves uses IneedHits.com and Site Submit to guarantee that your most important pages will be included in the database that powers Ask.com and Teoma.com. They make sure that your latest, greatest content is always available to their users. You can submit up to 1,000 different URLs for inclusion and also refresh your content on a weekly basis.
Unique Visitors Monthly:  17,906,000 1

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>> Looksmart Directory Submission <<

LookSmart

Address:  http://www.looksmart.com
Price:  Set-Up Fee: $49, Per Click: $0.15, Update: $49, Additional Category: $39
Response Time:  Variable
Overview:  By listing your sites with LookSmart, you are utilizing a network of partners - including MSN and AltaVista - that reaches 77% of Internet users. LookSmart offers highly targeted listings for better-qualified customer leads. You create the listings that best target your customers and you pay only when your listing is performing.
Unique Visitors Monthly:  10,634,000 1

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>> Lycos Search Engine Submission

Lycos

Address:  http://www.lycos.com
Price:  Annual Membership: $18, Annual Cost Per Url: $12 (Under 500 pages)
Response Time:  48 hours
Overview:  Lycos offers guaranteed inclusion in the Lycos Web index within 48 hours of submission. Your most recent changes are always available to millions of Lycos users, and your site search index is fresh and accurate because Lycos performs a full refresh of your site content every 48 hours. Lycos also offers automatic notification that your site has been submitted and indexed. You'll have full online access to your submission reports so you can see exactly what has been added to the index and when. Additionally, you'll gain access to Search Services Central for full online account access to review billing, make changes, and request support.
Unique Visitors Monthly:  40,320,000 1 (& Hotbot/Terra)

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>> Overture Pay-Per-Click Search Engine Submission <<

Overture

Address:  http://www.overture.com
Price:  Minimum bid per click: $0.05, Minimum monthly spending: $20
Response Time:  2-5 business days depending upon plan chosen
Overview:  
Overture is the world's leading provider of Pay-For-Performance™ searches on the Web. Overture enables advertisers to bid for placement in its search results on terms that are relevant to their businesses. Advertisers pay Overture the amount of their bid only when a consumer clicks on their listing, providing advertisers with one of the most cost effective ways to drive targeted customer leads to a Web site. Choose between Self Serve, Full Serve and Full Serve Advantage listing plans. One of the most effective bidding strategies is to bid into Premium Listings, which are the top three Overture results for a particular search term. Premium Listings give you maximum exposure to 85% of all active Internet users by listing you on sites like Yahoo!, MSN, Infospace, Netscape, AltaVista, Lycos/HotBot, and many others. In comparison, you only reach 40% of Internet users in positions four and lower.

Unique Visitors Monthly: 
 23,477,000 1

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>> AOL Powered by Overture, Inktomi <<

Search AOL

Address:  http://search.aol.com
Price:  Free
Response Time:  Uses DMOZ, Overture, Inktomi
Overview:  
AOL Search is a hierarchical Web directory, organized by topic. All of
their user submitted Web content is maintained by the Open Directory Project (see dmoz above). The Open Directory Project is run by a staff of volunteer editors who choose to evaluate and classify Web sites in one or more categories. AOL searches the best and most likely sources of relevant information starting with select sites within AOL's staff-reviewed "Walled Garden," Overture paid placement results, and then the Open Directory Project which features about three million sites on AOL and the rest of the Web. If those sources don't contain what you requested, AOL Search uses Inktomi to query over 150 million other pages.
Unique Visitors Monthly:
  92,950,000 1

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>> MSN Powered by Overture, Looksmart, Inktomi <<

Search MSN

Address:  http://search.msn.com
Price:  Uses Looksmart, Overture, Inktomi

Response Time:  5 business days
Overview:
MSN Search is an affiliate of LookSmart (see LookSmart above) Commercial sites may be submitted at no charge for inclusion in the Web Pages section of MSN Search. Sites in the Web Pages section will be ranked below sites that are submitted via the paid submission service and will not be included in the MSN directory. There is no guarantee of acceptance or turnaround time for these submissions.
Unique Visitors Monthly:  83,792,000 1

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>> Sprinks Pay-Per-Click Search Engine Submission <<

Sprinks

Address:  http://sprinks.about.com
Price:  No minimum bid per click, Minimum iInitial account balance: $100
Response Time:  3 business days
Overview:
  Sprinks listings appear in search results on Sprinks.com as well as in contextually relevant placements on hundreds of high quality sites across the Web, such as About.com, AskJeeves, C|net, DogPile, Mamma, and TheGlobe.com. By utilizing this network, Sprinks drives highly qualified, highly targeted leads to its advertisers. Sprinks also allows you to control your price: by bidding for placement, you’re not paying a cent over what the marketplace requires. With pay for performance advertising, you only pay for traffic that comes to your site.

Unique Visitors Monthly:
  36,574,000 1

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>> WebCrawler Powered By Overture <<

WebCrawler

Address:  http://www.webcrawler.com/info.wbcrwl/
Price:  Uses Overture, FAST, About, Ask Jeeves, Inktomi
Response Time:  2-5 business days depedning upon plan chosen
Overview: 
WebCrawler is an affiliate of Overture (see Overture above). WebCrawler is a meta-search engine that examines the Internet's top search engines such as AltaVista, Direct Hit, Looksmart and About. With one single, powerful search engine you can receive very comprehensive results, because when you use WebCrawler, you are actually searching many search engines simultaneously.
Unique Visitors Monthly:
  17,535,000 1

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>> Yahoo! DIrectory Submission <<

Yahoo!

Address:  http://www.yahoo.com
Price:  Recurring annual fee: $299 per site, $600 per adult site
Response Time:  Express response within 7 days
Overview:  Good placement on Yahoo! is an absolute must for any advertising campaign. The Yahoo! directory is organized by subject. Most sites included in it are suggested to Yahoo! by its users. Sites are placed in categories by Yahoo! Surfers who evaluate your suggestions, deciding where they best belong. By doing this, Yahoo! ensures that it is organized in the best possible way, making the directory easy to use, intuitive, helpful, and fair to everyone.
Only businesses submitting new sites to certain commercial categories are required to use Yahoo! Express. Listings in all other categories remain free with our standard submission; Yahoo! Express is only an option.
Unique Visitors Monthly:  80,165,000 1

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1  The figures for Unique Visitors monthly were taken from Jupiter Media Metrix's "US Top 50 Properties" at http://www.jmm.com/xp/jmm/press/mediaMetrixTop50.xml. These figures represent the number of unique visitors for each entire network's domain, and not for an individual search engine's domain. Many of the search engines listed contribute to the same respective network (e.g. Hotbot and Lycos, or Excite and Webcrawler).

2  Monthly page view figures captured from:
Marckini, Fredrick.  Search Engine Positioning.  Plano:  Wordware Publishing, Incorporated, 2001.


David Wolf has worked in the adult industry for three years. He specializes in international marketing strategy and web spider creation. David holds a BS in Business Information Systems, is currently pursuing his MS in Strategic Intelligence, and can be reached for follow-up inquiries at Wolf@adultwebmasterconsultants.com or through www.adultwebmasterconsultants.com.

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